Corinthians sign Fatal Fans deal worth R$ 22 million, record sums for women’s, basketball and futsal | OneFootball

Corinthians have agreed a sponsorship with Fatal Fans worth R$ 22 million through December 2027, covering men’s and women’s football, basketball and futsal.

According to Meu Timao, talks focused on a 12-month package just over R$ 17 million, before an extra half-season was added, lifting the fee by R$ 5 million.

Branding stays as agreed, shorts in men’s and women’s football, back in basketball and front in futsal. The fee is about four times market rates and sets records for women’s football, basketball and futsal.

An optional 12-month renewal could extend to December 2028, paying just over R$ 9 million and taking the total to about R$ 31.28 million.

The contract is with Atlas Technologies, operator of Fatal Fans and Fatal Model, which donated R$ 200,000 to the Doe Arena campaign.

Fatal Fans is not exclusively adult, though that content dominates, and the tie-up seeks to broaden themes.

Corinthians imposed safeguards, the Fatal Fans logo will appear only on men’s kits, with the women’s carrying campaigns on STI prevention and combating harassment, discrimination and domestic violence.

No athlete can be directly linked to the platform, and content that eroticises or objectifies the club is barred. The logo can be pulled if competition rules require, and the club has final approval on advertising without explicit language, images or double entendres.

For cash flow, more than 60% of the fee will arrive in the first 90 days. The brand will not feature on youth teams and has revamped its visual identity, a redesign approved by Corinthians.

Source: Meu Timao