Earps, Karchaoui, Bacha headline Première Ligue players boosting income with brands | OneFootball

Top Première Ligue players are increasingly boosting earnings through brand tie-ups, with Mary Earps, Sakina Karchaoui and Selma Bacha prominent. L'Équipe reports that commercial work now substantially supplements salaries for several stars.

Mary Earps's arrival at PSG in summer 2024 unsettled club habits after her profile soared with England's 2022 European title. The 33-year-old has a Madame Tussauds wax figure and a Nottinghamshire stadium in her name, and while not PSG's top earner she capitalises on deals with Mastercard, Coca-Cola, Audi, Chase and La Marzocco, plus her MAE27 label. She has 2 million followers across Instagram and TikTok, ahead of team-mate Karchaoui on 1.4 million.

PSG captain Karchaoui, seen as France's most bankable player, partners with Charlotte Tilbury, Pandora and Sacai, and is also backed by Nike, Nina Ricci and Dior.

PSG's highest-paid player is Spain's Olga Carmona, whose life changed after the world title sealed by her winner against England on 20 August 2023. Contracted to Adidas, her journey features in a book, yet she has few sponsors beyond El Pozo and Del Monte.

At OL Lyonnes, goalkeeper Christiane Endler has partnered with Kia and Samsonite and recently appeared in a Coca-Cola advert. Ada Hegerberg fronts Hublot, has worked with Mastercard and Danone, and her annual income can reach one million euros, while Selma Bacha, 25, has extended to 2030 and adds Adidas, Oakley, Rexona and EA Sports deals worth an estimated 300,000 euros.

Progress aside, luxury houses remain hard to secure, with brands cautious about backing female athletes.

Source: L'Équipe