Elkann secures Juventus: “Identity, values and future are not for sale” | OneFootball

Elkann, president of the Old Lady, gave a brief interview at the club’s Christmas dinner. A clear message to the team and outsiders: Juve remains in the family, with no openness to sales.

Elkann secures Juventus: “Identity, values, and future are not for sale”

During his address to the team, John Elkann wanted to strongly reaffirm the ownership’s position, silencing rumors about a possible sale of Juventus. It was a direct speech, focused on the black-and-white identity and the value of daily work: “You are becoming a group, a stronger and stronger team. You are all important in ensuring that Juventus, united between team and club, can return to winning.”

Words that strengthen the bond between club, staff, and players, emphasizing how victory is a natural consequence of the journey: “Victory is the expression of what you do together every day,” Elkann added, thanking executives, coach, captain, and the families present.

A message that finds continuity even off the pitch. In recent days, in fact, Exor rejected the €1.1 billion offer presented by Tether for the purchase of 100% of the club. “Juventus, our history, and our values are not for sale,” Elkann clarified in an official video.

Rumors about possible interest from Saudi Arabia were also denied. The stance is clear: Juventus remains firmly in the hands of the family, with the declared goal of building a winning Juve looking to the future.

Antonio Karol Giordano

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.