End of an era: shock shake-up for the Argentina national team | OneFootball

In addition to being the current world and American champion, the Argentine National Team is already a consolidated brand with a strong international presence. From 2017 through these recent years of glory, the AFA has been carrying out its commercial expansion plan and weaving numerous agreements with strategic partners. This Thursday, on the eve of the Finalissima and less than 100 days before the World Cup, it announced the arrival of a giant.

Through its official channels, the Argentine Football Association announced its partnership with Google, the leading company in technology and innovation, which joins as the Global Main Sponsor of all the National Teams.

“Gemini, Google’s artificial intelligence, is the central focus of this agreement and will have exclusive brand presence on the official training apparel of the Argentine National Team,” the statement reads.

With this, Lionel Messi and company will warm up in the United States and prepare to compete in the World Cup with this brand on the chest of the alternate jersey and also on the front of the shorts. “A significant milestone that brings sports and technology closer together, integrating the benefits of AI into football culture,” adds the AFA.

This strategic partnership also marks the end of an era and an unexpected change, as Coca-Cola had been a fixture on Argentina’s training gear from 1993 until now. Although it will remain an official sponsor, it will give up its main spot to Google.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.