Coluna do Fla
·8 novembre 2025
Flamengo receive multi-million offer for Maracanã 🏟️

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Yahoo sportsColuna do Fla
·8 novembre 2025

The duo Flamengo and Fluminense, who have the right to manage the Maracanã until 2044, received a million-dollar proposal for the stadium's naming rights, valued at R$ 55 million annually. However, the figures have not yet been satisfactory, as they fall short of the set target.
The idea is to negotiate the naming rights for R$ 70 million, which is considered difficult given the current uncertainty about the future of Maracanã. After all, the approval of the State Government is needed, as it intends to sell the Sacred Temple to pay debts with the Union.
Thus, Flamengo and Fluminense admit they will accept a proposal slightly above R$ 55 million. If realized, it would be the largest naming rights deal in Brazil. The information comes from journalists Marcello Neves and Raphael Zarko.
However, the name of the company that made the offer is kept confidential. Other brands have also shown interest in investing in Maracanã, but only one official proposal has reached the Fla-Flu Consortium's table.
Within the State Government, there are doubts about the topic. While one faction is in favor of the negotiation, another believes that only the stadium sectors could undergo a name change. There was an expectation of a decision on the matter by the end of October, but it did not happen.
While the future of Maracanã's name remains undefined, Flamengo takes to the field at the Sacred Temple of football this Sunday (09). The match against Santos kicks off at 6:30 PM (Brasília time), for the 33rd round of the Brasileirão. The duel will have full coverage by Coluna do Fla.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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