Flamengo seal record exclusive Sesc RJ sponsorship for basketball, women’s football and youth volleyball | OneFootball

Flamengo announced on Thursday 26 April a new partnership with Sesc RJ to strengthen Olympic sports, covering basketball, youth volleyball and women’s football, establishing the largest exclusive sponsorship in the club’s history for those disciplines.

The deal combines financial backing with services from Sesc RJ, streamlining team operations and expanding the investment’s reach, including transport, accommodation, match operations, medical provision and logistical support.

It also introduces the first exclusive sponsorship dedicated to Flamengo’s youth volleyball categories, reinforcing athlete development and widening the club’s Olympic sports pathway.

Sesc RJ will appear on the upper back of the professional basketball and women’s football kits. In youth volleyball, the sponsor takes the main shirt slot. There is further exposure on courtside boards, interview backdrops, training wear and via digital activations on Flamengo’s official platforms.

The agreement includes relationship initiatives beyond brand exposure, with matchday activities, fan experiences, visits to Sesc units and participation in social projects to connect the institutions with local communities.

Overall, the partnership underscores Flamengo’s commitment to Olympic disciplines and strengthens its role in national sporting development, while Sesc RJ reaffirms its social and economic aims through sport.

Source: Coluna Do Fla