Coluna do Fla
·10 gennaio 2026
Flamengo starting to feel the weight of their own greatness off the pitch

In partnership with
Yahoo sportsColuna do Fla
·10 gennaio 2026

Flamengo lives a reality that few clubs in Brazilian football know. On and off the pitch, everything is amplified: victories, defeats, decisions, and reactions. Thus, the Most Beloved boasts the title of the team with the largest number of followers in the Americas.
The strength of the Red-Black Nation, which has always been an asset, also turns into daily pressure. Any move the club makes gets immediate repercussions and constant scrutiny.
Behind the scenes, this influences more than fans might imagine. Planning, market, communication, and even the time needed for projects to mature all pass through this filter. Flamengo doesn’t just deal with football. It deals with the weight of being a giant all the time.
It’s worth noting that the survey, conducted by Coluna do Fla, includes NBA basketball teams. Even so, Flamengo leads the list among Americans, thanks in part to the Club World Cup and FIFA Club World Cup, tournaments to be played in 2025.
The club gained a total of 1.6 million new fans on Instagram and TikTok between the beginning and end of last year. Flamengo TV, however, added more than 300,000 subscribers in December 2025 alone.
Thus, Flamengo has 24.7 million followers on Instagram, its most popular platform. However, the Red-Black club has 7.8 million subscribers on YouTube, the club’s least popular channel.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.









































