Flamengo the only South American club among world’s 50 most valuable | OneFootball

Real Madrid (ESP) leads ranking, and Flamengo is 44th

That Flamengo is the biggest team in Brazil and South America is no surprise. However, a survey by Brand Finance placed Mengão in the top-50, more precisely in 44th, the only representative from the continent on the list of the most valuable football brands in the world.

According to Brand Finance, Flamengo is worth 121.24 million euros. That is, R$ 656.11 million at the current exchange rate. For comparison, the leader of the list, Real Madrid (ESP), has a brand valued at 1.9 billion euros — R$ 11.9 billion. The study, called 'Football 50-2025', was published on Thursday (14).

“The combined value of the 50 largest club brands in the world rose to 21.9 billion euros in 2025. However, the research reveals a growing imbalance in the sport, as, outside of the Premier League, brand value is increasingly concentrated in a handful of elite clubs in the major European leagues”, said Hugo Hensley, head of sports services at Brand Finance.

WHAT IS THE POSITION OF FLAMENGO'S OPPONENT?

In the 2025 Club World Cup, when Flamengo defeated Chelsea (ENG), part of the press and some fans of rival teams started a movement to downplay the English club and diminish the red-black victory. However, the Blues from London won the world title later, which further valued the Mengão triumph in the first phase.

In fact, Chelsea occupies a good position in the top-50 of the most valuable brands. Flamengo's opponent is ninth, with 961 million euros (over 6 billion). The team is behind only Real Madrid, Barcelona (ESP), Manchester City (ENG), Liverpool (ENG), PSG (FRA), Bayern (GER), Manchester United (ENG), and Arsenal (ENG).

HOW IS FLAMENGO DOING ON THE FIELD?

If off the field Flamengo has the most valuable brand in South America, the team will try to make the study valid on the field. Currently, the Most Beloved leads the Brazilian Championship and is one draw away from the quarterfinals of the Libertadores. To stay at the top of the national championship and advance in the continental tournament, Flamengo will face Internacional twice, on Sunday (17) and Wednesday (20), at the Beira-Rio Stadium.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.