Fluminense unveil new shirt for the Outubro Rosa campaign

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·1 ottobre 2025

Fluminense unveil new shirt for the Outubro Rosa campaign

Fluminense and Umbro announced, on Wednesday morning (1st), a special shirt for the Pink October campaign. In addition to raising awareness for breast cancer prevention, the profit from the sales of the outfit will be donated to the cause of FEMAMA (Brazilian Federation of Philanthropic Institutions for Breast Health Support).

The uniform design includes an internal label from the institution with information about the cause, as well as encouraging regular examinations to detect and treat the disease.

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The director of Umbro in Brazil, Eduardo Dal Pogetto, spoke about the importance and responsibility of embracing the campaign and how sport can be an alternative for prevention and transformation.

More than dressing the fans, we dress a cause. Pink October is a moment of mobilization, and we understand that football has a unique power of reach and transformation. It is an honor to unite sport and social responsibility in such a significant campaign, and being able to join with FEMAMA for another year is a great pride." - said Eduardo.

The outfit will be available for sale on Umbro's e-commerce (umbro.com.br), in the official Tricolor stores and on the website loja.fluminense.com.br starting this Thursday (2).