For the first time, Dejan Petkovic named partner-ambassador at Meridian | OneFootball

See the idol Petkovic’s new role

Meridian Holdings Inc. (NASDAQ: MRDN), a global technology group operating in more than 20 digital entertainment markets, officially announced former player and Flamengo idol Dejan Petkovic as its new Partner-Ambassador and strategic partner in the Brazilian market. The move represents a historic milestone and an absolute first in the country. Petkovic is the first former elite football athlete to join the iGaming industry not merely as a traditional brand ambassador or spokesperson. The foreign star will serve as a corporate partner of an industry giant with the governance of a publicly traded company listed on the New York Stock Exchange.

Thus, the partnership, officially celebrated at a gala night in Rio de Janeiro, carries strong chronological symbolism and a fortunate market coincidence. Meridianbet was originally founded in Serbia in 2001, exactly the same year as Petkovic’s historic free-kick goal. In the 89th minute of the second half, against Vasco, the star became part of the eternal folklore of Brazilian sport. Now, 25 years later, the international holding company and the businessman are joining forces in Brazil to celebrate this shared path of success. The unprecedented partnership anchors the brand directly to Petkovic TV, the new multiplatform hub focused on lifestyle, sports, culture, and entertainment in the country, whose first episode will be officially broadcast this Thursday, the 28th, at 5 p.m., on all digital platforms.

WHAT IS THE COMPANY, AFTER ALL?

Headquartered in Las Vegas, Nevada, Meridian Holdings, in short, manages six strategic business units. Its B2C division includes the Meridianbet Group (licensed in Europe, Africa, and South America), RKings Competitions (a leader in the United Kingdom), MexPlay (Mexico), and Classics for a Cause (Australia). Accordingly, in the B2B sector, the company owns vertically integrated intellectual property and 100% proprietary software through Expanse Studios, its game development arm, and the global GMAG platform. This technical autonomy and engineering strength guarantee the Brazilian market bank-level cybersecurity and strict regulatory compliance.

— The start of our structured operation in the Brazilian market represents a fundamental step in Meridian Holdings’ international expansion. Alongside a figure of unquestionable cultural authority such as Dejan Petkovic, we are not bringing just a brand, but a high-tech corporate ecosystem from a publicly traded company on NASDAQ —, said, therefore, Zoran Milošević, Global CEO of Meridian Holdings.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.