Ganten Presents Successful First Edition of Dream Programme for Juventus Fans in China | OneFootball

Ganten, Juventus’ Official Partner, held a successful first edition of the Ganten Dream Programme, designed to fulfil the aspirations of Juventus fans across China.

This year’s edition featured a dream trip to Turin for a once-in-a-lifetime experience, including the warm welcome from Juventus Football Strategy Director, Giorgio Chiellini, VIP Juventus-Inter match viewing as well as engagement with the Men’s First Team players and club legend Andrea Barzagli, for fans selected through a series of campaigns on Juventus and Ganten’s official channels.

The Ganten Dream Programme was unveiled back in March in Shanghai, in the presence of another Juventus legend, David Trezeguet. The programme, which fully covered travel and accommodation expenses, aimed to provide money-can’t-buy experiences that resonate deeply with the passionate fanbase of Juventus in China. Juventus and Ganten launched various online and offline campaigns nationwide to recruit the club’s most loyal supporters. The selected fans included one representative from each Chinese Juventus Official Fan Club, who were accompanied by five prominent football and lifestyle influencers to enhance their journey.

WANG Meihua, General Manager of Ganten Brand Center, commented, “The Ganten Dream Programme embodies our commitment to connecting with our audience on a personal level. We believe that this initiative not only strengthens our bond with Juventus fans in China, but also reinforces our brand values of excellence and passion.”

The Dream Programme’s inaugural edition showcased the decade-long partnership between Ganten and Juventus, which has continuously thrived since its inception in 2017. The latest renewal of this collaboration, announced in September 2023, extends the partnership until 2028, further solidifying both brands’ commitment to mutual growth and engagement. Ganten has committed to being the title sponsor of the China Bianconeri tournament twice in a row since the latest renewal, to support the Juventus fans community.

Stephanie Chen, Managing Director of Juventus APAC, commented, “Our partnership with Ganten exemplifies our dedication to engaging with our global fanbase. The Ganten Dream Programme is a fantastic initiative that allows us to create unforgettable memories for fans, showcasing the shared values of excellence and passion for football.”

Looking ahead, Ganten is excited to announce plans for the second edition of the Dream Programme in 2026. While the specific format and content will be defined and announced later this season, the brand is committed to continuing its mission of enriching fan experiences and deepening connections between Juventus and its supporters in China.

Wang added, “We are eager to build on the success of our first edition. The next iteration of the Dream Programme will aim to continuously create top experiences, ensuring that we remain at the forefront of fan engagement in the sports sector.”

Gallery | Ganten Dream Programme