GdS: ‘Disrespectful to the history of Milan’ – fourth kit met with ‘shower of criticism’ | OneFootball

Not much that AC Milan do is being met by positivity at the moment, and that extends to the fourth kit used against Lazio on Sunday night.

La Gazzetta dello Sport have published a piece headlined: “Milan, the fourth shirt and a shower of criticism: ‘We look like Portugal’, ‘We deserve to lose’. The Curva Sud’s banner ‘Solo per la maglia (Only for the shirt)’ had a sense of irony, given it wasn’t even the traditional red and black stripes used vs. Lazio.

The fans have expressed their fury about the use of the fourth kit, a collaboration with PUMA and Off-White. Against the Biancocelesti they wore a two-thirds red shirt and green at the bottom, yellow-black collar and sleeve hem, half-green and half-red shorts, red socks with yellow diagonal stripes on the calves.

Similarities with other shirts? Many have mentioned Portugal but in reality it is difficult to make comparisons, also because it was designed specifically to be a unique product. The problem is that ‘unique’ doesn’t always mean good.

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Admittedly, the team’s suffering has accentuated the criticism. Evidently in this case the choice of colours and their combinations were not appreciated, because it’s not the first time that Milan – like many other clubs – has taken unconventional paths in choosing a third or (in this case) fourth kit.

That said, there is no preclusion regardless. The third kit from last season for example – the lilac and purple one with a touch of aquamarine – had registered a decidedly good response in terms of appreciation. This time, no.

Searching the web you find comments like: ‘Only for these obscene shirts do they deserve to lose’; ‘If Milan plays with a shirt like that, it’s right that they lose’; ‘To go back to being a serious and respected team I would start by wearing a shirt worthy of the name and not certain monstrosities’ and ‘In 60 years, I have never seen a more hideous kit’.

Another comment stood out: “The disconnect between management and fans can also be seen in the choice of shirt. In such a delicate moment, can you further annoy those who come to the stadium? To say the least, disrespectful to the history of Milan, they seem like those outfits that are chosen for company tournaments.”

DJ Ringo, a fervent AC Milan fan, also had his say: “It is criminal to play with the DNA and history of Milan, which is red and black and not with the colours of (with all due respect) Portugal.”

Behind the commercial choice from the Rossoneri there are social dynamics. The club explained that both kits were made ‘with the colours of the Pan-African flag to celebrate black excellence and recall the concepts of unity and progress’. The issue is there was no excellence on the field.