GdS: Milan and Inter overtake Juventus in shirt sponsor revenues – the breakdown | OneFootball

AC Milan and Inter have both overtaken Juventus with regards to the revenues earned from shirt sponsorship, a report has revealed.

As La Gazzetta dello Sport (via Calciomercato.com) report, the total amount of shirt sponsorship deals in Serie A amounts to around €180m, a sharp drop compared to the €230m that was recorded last season.

This season too the Lega have the rule which has been in force since 2018-19 which allows the application of four brands on the match shirt, in addition to the shirt maker. There can be two on the front (the main sponsor and the co-sponsor for a maximum of 350 cm²), one on the left sleeve (100 cm²) and one on the back (200 cm²).

Why the big decline in combined revenues? Juventus have ended their €45m agreement with Jeep and do not currently have a replacement, while Cygames have remained on the back (for an income of €4m). Negotiations for the main sponsor continue, with Save The Children displayed in the meantime.

Inter have an agreement with Betsson which is worth €30m per year, plus €6m from the sleeve sponsor Gate.io and €5m from the back sponsor U-Power (€5m), for a total of €41m between the three contracts.

Milan get about €30m from Emirates and on the sleeve there is MSC for another €5m – a total of €35m – and it remains to be seen whether a new back sponsor will arrive, after the expiration of the agreement with WeFox.

Fiorentina are third with €26.6m, Roma are fourth with €16.5m, Napoli are fifth with €12m and Atalanta are sixth with €11m. Juventus, with their €4m, are all the way down in 11th.