Interview with Parma CEO Federico Cherubini: «Parma’s vision under Krause, the European dream, why we chose Cuesta and how Chivu was appointed. My Juventus years and the capital gains case: an open wound» | OneFootball

Federico Cherubini has served as chief executive officer of Parma since January 2025, following a long executive career built almost entirely at Juventus, where he held several roles before becoming sporting director of the first team. A profile shaped across every area of football — from youth development to player loans, including the Next Gen project — with managerial experience developed well before top-level football, through work and early roles in the Lega Pro.

At Parma, Cherubini arrived during a delicate yet crucial phase for the club. A side with a rich history, Parma is the fourth Italian club for European trophies won, behind Milan (18), Juventus (11) and Inter (9), having lifted a Cup Winners’ Cup, a UEFA Cup and a UEFA Super Cup. Golden years that also brought three Coppa Italia titles and an Italian Super Cup, before difficult seasons followed, including bankruptcy and a restart from Serie D, ahead of the club’s takeover by Kyle Krause in 2020.

Since returning to Serie A and consolidating its place in the top flight, Parma under the American businessman has been working to build a sustainable model capable of combining sporting ambition, youth development and financial sustainability, with player trading as a central — though not exclusive — pillar. A long-term project aimed at strengthening ties with the local area, from Parma Legends to the club museum, while enhancing the Stadio Tardini and growing the commercial strength of the brand.

In this interview with Calcio e Finanza, conducted from inside the club museum at the stadium, Cherubini discusses Parma’s strategic vision, the relationship with its American ownership, the club’s sporting and managerial goals, infrastructure and sustainability, as well as the major issues facing Italian football: from FIGC reforms and youth development to the question of reserve teams, the development of Italian talent and the increasingly international future of the football system.