Juventus and TikTok: prestigious recognition at the Football Business Awards | OneFootball

Juventus and TikTok continue to redefine content standards.

The partnership, support the women’s football movement and engage an ever-growing audience, has won Gold in the “Sponsorship of the Year (non- Premier League & Championship Clubs)” category at the prestigious Football Business Awards held today in London. The award recognises digital and content excellence in the football business industry.

At the heart of the submission was “Dream like Juventus Women”, the first long-form documentary produced by a football club. The documentary, which was produced by the renowned Juventus Creator Lab, has been available, exclusively on TikTok, since May 2025. A truly groundbreaking project, it delivers long-form storytelling while preserving the freshness that is distinctive of the platform’s youth-orientated, creative approach.

This recognition marks the high point of a collaboration between Juventus and TikTok that began in March 2024, with the launch of the Juventus Women profile on TikTok. In just over two years, a community of 1.8 million followers and more than 400 million total views amassed.

This award is further confirmation of Juventus’ best-in-class digital, creator and content ecosystem; the Juventus main club profile, with over 44m followers, ranks among the top ten most-followed brand accounts and among top 5 in football clubs - on TikTok across all industries and generated over two billion views in the 24/25 season alone.

As part of the partnership, TikTok became Juventus Women’s sleeve partner in the 2023–24 season and front-of-shirt sponsor in 2024–25. The collaboration is also grounded in shared values, shining a light on topics that matter to the Bianconeri TikTok community, such as #MentalHealth and #WomensFootball, while extending inclusive, meaningful initiatives beyond the pitch and platform.