Liga F kicks off the season full of fresh faces, excitement and commitment | OneFootball

The Liga F has kicked off the 2025/2026 season, following the completion of the first matchday, in which the Atlético Femenino secured their first victory, and the celebration of its grand opening, in a gala filled with women's football and the introduction of the main innovations that will shape the upcoming season. With journalist Leyre Barriocanal as the master of ceremonies, the event brought together clubs, players, sponsors, institutions, and media to present a season that promises to be the most exciting and competitive in recent years.

Moeve, the new title sponsor of Liga F presented the spot: “The Future is Better if We All Play”, which encompasses the four competitions it jointly sponsors: Liga F, LALIGA, LALIGA Genuine, and LALIGA FC Futures. Atlético de Madrid player Andrea Medina, one of the protagonists of this audiovisual piece, highlighted: “Moeve is making a difference by being a pioneer in sponsoring all the leagues and betting on a clear idea: the future is better if we all play. They will be a very important and reliable support for the sport, and for us, those who play in Liga F Moeve.”

Alongside Moeve, EA SPORTS, PUMA, Mahou, Solán de Cabras, PANINI, Educa Borrás will continue supporting the competition, with the recent addition of Volkswagen. The automotive multinational added a fun touch by bringing a miniature electric Volkswagen ID.4 on stage, carrying another of the night's main stars: the new PUMA Órbita ball, both symbols of modernity, energy, and sustainability.

Subsequently, Liga F president Beatriz Álvarez thanked the presence of clubs, players, sponsors, media, and personalities, especially the president of the CSD, José Manuel Rodríguez Uribes. During her speech, she reviewed the major innovations of the season, starting with the new Facilities Regulation, which “ensures that all matches are played on natural grass and the opening of major stadiums this season like Las Gaunas and Heliodoro Rodríguez López, which will be the new homes of DUX Logroño and Costa Adeje Tenerife”, respectively, which has already reached 1500 subscribers with a 600% growth.

Visibility and audience growth will continue to be another key pillar in this campaign. DAZN, as in the previous three seasons, will broadcast all matches, while Gol Play and TEN will offer one match per round in open broadcast. “The numbers supported the growth in the last campaign, with a television audience that soared by 90%, surpassing 6.7 million viewers,” indicated the top executive of Liga F.

Television production will continue to be handled by Mediapro, reinforcing its technical commitment and ensuring high-quality broadcasts to guarantee the launch of another major protagonist this season: the Football Video Support (FVS), developed alongside the CTA and RFEF, as a tool to support refereeing decisions. “It is a guarantee of transparency and a step forward that players and clubs have been demanding,” highlighted Álvarez.

The president also wanted to praise the level of the players in Liga F. “We are World Champions, European runners-up, and the last four Ballon d'Or winners have been players from our league. This is the result of the excellent work that clubs have been doing to build an increasingly competitive and attractive league. This season will be one of the most international with players from 32 countries.”

She also highlighted the social and labor advances achieved with the II Collective Agreement, which has led to salary improvements and strengthened rights in areas such as maternity, mental health, and work-life balance, as well as academics, with 27 scholarships already benefiting the players. “Being the first professional women's league in Spain fills us with responsibility and pride, but above all with excitement to continue being a driving force for change,” assured Álvarez.

Among the personalities present, the presence of the president of the Higher Sports Council, José Manuel Rodríguez Uribes, stood out, reaffirming “the institutional commitment to the professionalization of women's football and the economic support to Liga F since its creation.” Uribes highlighted “the social impact of Liga F, the growth of federative licenses –now over 110,000– and the role of players as role models for thousands of girls.”

The gala concluded with the traditional family photo and sponsor activations, putting the finishing touch to an evening full of energy that marks the start of a season set to offer spectacle, equality, and passion in every matchday.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.