Mikey Johnston & Isaac Price to leave West Brom? 'I'd like to see' this stance | OneFootball

West Bromwich Albion are looking to have a much better campaign in 2026/27 but that could mean selling their best players to fund other transfer deals

James Morrison's West Bromwich Albion team need to vastly improve next season, having finished in their lowest position in English football since 1999/2000.

Since then, they have finished at least 10th in the Championship or higher, having got as high as eighth in the Premier League in 2013 in that time as well. James Morrison was part of that side and knows the potential of this club as much as any fan does.

West Brom finished 21st in the division, despite having a number of players good enough for at least a play-off push. That is a cause for optimism, but selling players may also be a reality this summer for the Baggies as well to help finance improvements in other areas.

Only three players in the squad were able to reach double figures for goals involvements, with Aune Heggebo managing 14 in all competitions, just ahead of Mikey Johnston (11) and Isaac Price (11). They are the likeliest to potentially have transfer interest this summer.

West Brom verdict lands on Mikey Johnston and Isaac Price

FLW asked our West Brom fan pundit Callum Burgess for his verdict on the attackers who could be sold this summer. We asked if he fully expects both Price and Johnston to still be West Brom players come the first game of the new season.

He replied: "Personally, I think there is little reason to think otherwise. I believe that if Albion do need to raise funds, we can look at other methods in the squad.

"And I'd probably say they are our two most valuable players as well and our two best attackers, also. So I think that could create a bit of inflation on the possible fee that we are looking for.

"I personally think that would be a bit extra to what other teams are willing to pay. For example, you go back to the £5 million fee that was rumoured to be in the balance with Flamengo for Mikey Johnston.

"You'd be looking for a little bit more than that and other teams might not be willing to exceed above the £5 million fee that we were looking for last year.

"For Price, you're probably looking at a fee perhaps near the eight-figure mark. But, of course, it remains to be seen if teams are willing to go that far.

"But personally, like I mentioned before, I'd like to see Albion look at other methods within the squad if we do need to raise funds."

West Brom should be throwing their weight around in the transfer window

West Brom shouldn't have to be a selling club at all. Whenever they are outside the Premier League, expectations naturally have to remain extremely high because they are simply a massive club by Championship standards.

Naturally, after a season where financial issues caused a minor points deduction, they might have to operate differently for the foreseeable but that goes against the feeling you get when you think about West Brom being a second tier club.

Even without parachute payments, on paper, Albion possess the infrastructure, fanbase, history, and the pull that most teams at this level cannot compete with. This is a club that should be attracting top-end Championship talent and competing aggressively in the transfer market.

That means throwing their weight around financially wherever possible. For Albion, merely being competitive in mid-table is not enough. That is why 21st is so far below the required standard. Their size and historical league standing demands promotion ambition every season.

Standards at The Hawthorns have to reflect that reality every single season, so it would be a real shame to feel like they have to part with stars who could form part of a serious promotion outfit.