More concerts at Morumbi may force São Paulo out after Copa do Brasil | OneFootball

After the announcement of two concerts by British singer Harry Styles at Morumbi, Live Nation announced two more performances by the artist at São Paulo's stadium in July, which may affect the team on the field.

As tickets for the shows on July 17 and 18 sold out quickly, Styles will perform two more shows at the tricolor's home on July 21 and 24. And that's where the new problem for the club arises.

If previously the Together, Together tour shows did not interfere with the schedule, as they will take place during the 2026 World Cup finals, the singer's new performances conflict with a São Paulo game at Morumbi, upon the return of the Brasileirão after the World Cup.

The Tricolor returns to the field on the base date of July 22, against Athletico-PR, as the host. Thus, it will have to find a new stadium to play in, as Morumbi will be rented out to Harry Styles.

Last year, the club faced the same issue, as there were a series of shows at its stadium at the end of the year and had to use Vila Belmiro for three Brasileirão matches.

Before that, the São Paulo stadium will host three more shows by the rock band AC/DC, scheduled for February 24 and 28, and March 4. These could also harm the Tricolor, as the dates coincide with the final stages of the Campeonato Paulista, and if São Paulo reaches them, it will not have Morumbi for the finals. The Paulistão finals are scheduled for March 4 and 8.

The shows are part of the exclusive partnership between São Paulo and the giant Live Nation, a producer that organizes performances by major international music stars at Morumbi, now extended until 2031, after contract renewal.

The original agreement between the parties, signed in December 2023, had a duration of five years and an initial revenue of up to R$ 60 million for the club's coffers. The new contract now foresees a total profit of R$ 77.4 million. Exactly 50% of this amount has already been paid to the Tricolor as an advance.

How much will São Paulo earn?

Another novelty in the renewal between the parties is that São Paulo now also receives a percentage of the tickets sold for each show at its stadium. Eduardo Toni, the Tricolor's marketing director, detailed the bonus to the club and revealed how much it could earn from each performance.

“We changed and expanded the scope: we increased the fixed value of the contract and created a modality for São Paulo to also receive from ticket sales. So today, if we host a big show, where we put 80,000 people in Morumbi, we receive about R$ 4.5 million net per show,” said Toni in an interview with TNT Sports.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.