New San Siro: Inter and Milan to double income, €100m more yearly | OneFootball

The new San Siro promises an economic revolution: Inter and Milan estimate stadium revenues of up to 180 million euros per year each, thanks to ticket sales, sponsors, and naming rights.

New San Siro, Inter and Milan ready to double their revenues, +100 million euros per club per year

The new San Siro stadium project, scheduled to be completed in time for the 2032 European Championship, is not just an architectural transformation. Inter and Milan are aiming for a true financial revolution, with the goal of turning the facility into a “revenue machine” capable of generating value every day, not just on match days.

+100 million euros each: the new estimated revenues

Currently, the two Milanese clubs earn about 80 million euros each per year from the old Meazza, including ticket sales, hospitality, and related activities. With the new 71,500-seat stadium, set to be operational from the 2031-2032 season, revenues could double, reaching up to 180 million euros per club per year.

The increase, estimated at +100 million euros, would bring Inter and Milan to the level of Europe’s top clubs.

The new sources of income

The economic plan for the new San Siro is based on five main pillars:

🔹 1. Ticket sales and season tickets

With greater capacity and modern hospitality spaces, combined match-day and executive space revenues could reach 130 million euros per club, surpassing Inter’s record (98.8 million in the Champions League final season).

🔹 2. Naming Rights and Sponsorships

The clubs plan to sell the naming rights – that is, the right to name the stadium – by the end of 2026. Between sponsorships and related commercial agreements, Inter and Milan are targeting 25 million euros each per year.

🔹 3. Non-football events

The facility will be designed to host concerts and cultural events throughout the year. Analysts estimate an additional income of 10 million euros per club from non-sporting events.

🔹 4. Services and museum

The two clubs’ museums, visited by over 500,000 people a year, could generate about 5 million euros in total. Added to this are 10 million euros from underground parking (3,600 spaces), commercial areas, and internal services.

A successful European model

The new San Siro looks to the successful models of Tottenham, Real Madrid, and Arsenal, clubs that more than doubled their stadium revenues in the first year at their new home.

The goal, shared by Inter and Milan, is clear: to bring Milan to the center of European football, with a sustainable, technological stadium capable of generating revenue all year round.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.