Palmeiras see off rivals, take charge of Allianz Parque tours from 2026

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Nosso Palestra

·29 dicembre 2025

Palmeiras see off rivals, take charge of Allianz Parque tours from 2026

The Allianz Parque tour will have new management starting in February 2026. Palmeiras won the bid held by WTorre and will take over the space, according to NOSSO PALESTRA.

Change to Palmeiras

Arena Experience has been responsible for managing fan visits for the past nine years, and the contract ends next Wednesday (31). The company is also responsible for the tour at Pacaembu stadium.

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In almost a decade at Allianz, more than 600,000 people have visited the venue, and the month of January, which is in high demand due to the holidays, will serve as a transition period.

What's New

Managed by Palmeiras’ marketing department, the tour is expected to feature some changes, such as opening on game days, which does not currently happen. In addition, the mascots will also be part of the experience offered to Palmeiras fans on certain days.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.