PAN PIUMA | BOLOGNA’S NEW PREMIUM PARTNER | OneFootball

Bologna FC 1909 confirms Pan Piuma as one of its Premium Partners for the 2025/26 and 2026/27 season.

This deal marks the start of a strategic partnership between two organisations that share core values: authenticity, emphasis on quality, and a focus on people’s well-being. Pan Piuma, the leading brand of soft, crustless bread, is bringing a new approach to the Rossoblù world, based on simple ingredients, family tradition and continued innovation.

Founded in 1968 by Adriano Anzanello, and now guided by his son Massimiliano, Pan Piuma is the market leader in crustless bread, thanks to a unique product in terms of lightness, softness and naturalness. It’s a daily food, for the whole family, made with artisan care and without conservatives.

“For years we have been feeding our passion for innovation: with Pan Piuma, we are uniting the passing of baking experience and a constant determination for uniqueness (few ingredients, natural raising and focus on quality) to offer a soft, crustless bread that surprises every consumer, from children to families. Today, we are excited to bring this philosophy to the world of sport, through a new collaboration with Bologna FC: a meeting of authentic values, commitment and a healthy way of life,” declared Massimiliano Anzanello, CEO of Arte Bianca (Pan Piuma).

“We are happy to welcome Pan Piuma to the Rossoblù family as a Premium Partner. They are an Italian business with strong identity, linked to quality and innovation, perfectly in line with our club’s values. Together, we will develop projects that involve our fans and territory, promoting wellbeing and healthy habits through football,” commented Christoph Winterling, Bologna’s Marketing and Communications Director.

This partnership will take the form of a series of initiatives for fans, families and young ones, with the aim of promoting a healthy and genuine way of life both on and off the pitch. Pan Piuma will be at the Renato Dall’Ara Stadium and part of the Club’s digital activities, with content and projects dedicated to sporting passion and flavour.