Plenty Talking Points as Celtic Release Fan Survey Results

In partnership with

The Celtic Star

·31 ottobre 2025

Plenty Talking Points as Celtic Release Fan Survey Results

Celtic FC today released the results of the Celtic FC Fan Survey 2024/25 which has been delayed for a considerable period due to some formatting issues, possibly caused by the sheer volume of responses received….

Celtic Park. Celtic v Livingston, 23 August 2025. Photo Vagelis Georgariou

The club has posted the survey results on the Celtic FC website with this opening message:

OneFootball Video

Celtic Football Club is pleased today to release the results of its most wide-ranging supporter survey ever conducted.

The survey, which has been undertaken by almost 50,000 supporters worldwide and carried out with the support of the University of Strathclyde Business School, has delivered a range of important information and insights which the Club will use to inform its operations as it moves forward.

Let’s have a look…

Michael Nicholson, Chief Executive Officer of Celtic, looks on from the stands ahead of the Premiership match between Celtic and St. Johnstone at Celtic Park on December 29, 2024. (Photo by Ian MacNicol/Getty Images)

The survey opens with this introduction from Celtic FC CEO Michael Nicholson.

Celtic Football Club is pleased to release the findings of the most comprehensive survey of Celtic fans ever undertaken.

Our brief to the University of Strathclyde was to design, deliver and analyse a robust, objective research project that placed the voices of Celtic supporters at its very heart. Almost 50,000 supporters responded to this survey; sharing their views, experiences, and aspirations for our Club.

The scale and depth of this response underline the extraordinary level of interest and engagement among Celtic supporters. The scope of the project has meant that analysis and presentation have taken time, but the relevance of what emerges is not diminished.

This report seeks to respect and reflect those voices faithfully and independently. Where there are areas of challenge or dissatisfaction, they are reported transparently. Equally, where there are positives to celebrate, they are highlighted. The intention in commissioning the survey was to ensure that the Club has clear, actionable evidence to inform its decision making and strategy going forward.

That work has already started, and we look forward to taking it forward in partnership with our fans.

I thank the University of Strathclyde team for allowing us to build a rounded picture of what matters most to supporters, from matchday experiences to Club values, ticketing, facilities, communication, and future ambitions. Thanks also to Goodform for helping to present the information in a clear and accessible way.

Most importantly, I thank all of the supporters who engaged with the survey. Your involvement in this project will play a key role in informing the future of the Club we all love.

Michael Nicholson, Chief Executive, Celtic Football Club

Celtic Park ahead of the Celtic v Falkirk match. 29 October 2025. Photo Vagelis Georgariou (The Celtic Star)

So to the findings…50k responses, 84% male, 15% female and 1% other. 84% are aged 18-64 placing them in the adult ticket age group, while 13% are 65+ placing them in the senior ticket age group, while 4% are aged 16-17 and therefore at the time the survey was conducted were in the younger ticket age group. So essentially 84% are paying full ticket prices, whether that’s for season tickets or Matchday tickets. There’s a breakdown of the percentages in the various ticket categories in the survey.

We’ll cover the Executive Summary then let you read the full survey yourselves. It’s very interesting so put the kettle on and give this an hour of your time.

OVERVIEW

The Celtic FC Fan Survey 2024/25, conducted in partnership with the University of Strathclyde, Glasgow, represents a comprehensive effort to capture the diverse voices of the club’s extensive supporter base. With over 50,000 responses, the survey provides invaluable insights into fan experiences, preferences, and perceptions across a wide range of areas, from matchday operations and digital engagement to club values and charitable initiatives. The findings are intended to directly inform Celtic FC’s strategic decision-making and ongoing efforts to strengthen its relationship with supporters globally.

SUMMARY OF RESULTS

1. Tickets, Hospitality & Game Attendance

The matchday experience at Celtic Park is highly rated, with 88% of fans describing it as “Excellent” or “Good.” Key factors for increasing attendance include better ticket availability, more affordable pricing, and improved transport options. The most highly-rated elements of the matchday experience are: Atmosphere (91%), Stadium lights (91%), Stadium exterior experience (72%), Seating (67%), Concourse appearance (54%). Seasonal hospitality is used mainly for personal use (75%) and receives high satisfaction ratings for customer service (76%) and facilities (69%), though fans suggested improvements in the variety of food and drink, staffing, and pricing. To improve the general matchday experience, fans would like to see better catering, more entertainment, and enhanced ticket office services.

2. Matchday Experience, Transport & Windfall

The atmosphere at Celtic Park is overwhelmingly praised, with 91% of fans rating it as either “Excellent” or “Good,” which contributes to a positive overall matchday experience for 88% of supporters. 29% of fans surveyed reported unsatisfactory experiences, and among this group, one-third highlighted stadium facilities as a primary issue, specifically mentioning Wi-Fi/mobile connectivity, catering outlets, and toilets. When it comes to stadium layout, an overall trend shows that 60% of fans who attend games at Celtic Park would be interested in moving into a safe standing section. In contrast, 41% of Season Ticket holders would be opposed to relocating their seat to accommodate more safe standing. Regarding transportation to the stadium, the car is the most dominant mode (36%). However, 57% of fans would use public transport if it were improved. Furthermore, over two-thirds of fans buy Paradise Windfall tickets, mostly from vendors, and despite being aware of the Celtic Pools app, most (62%) prefer to purchase their tickets at the match.

3. Away Games, Overseas Supporters, Following Celtic FC & Women’s Football

For away games, only 5% of regular home match attendees (from a survey of 32,610) consistently go to away matches. The vast majority of non-attendees (73%) would like to attend, but the primary obstacle is access to tickets. Overseas fans are highly engaged, with 92% watching games, often through Celtic TV (39%) or other streaming platforms. In the UK and Ireland, Sky Sports is the primary broadcast source for 29% of fans. While 56% of these fans would use Pay-Per-View, a significant 76% would not substitute it for attending games in person. In terms of women’s football, 47% of supporters (17,510 respondents) expressed interest, but only 21% of those actually attend games, with location and matchdays being the main factors affecting their attendance.

4. Digital Development, Fan’s Forum & Club Contact

Celtic FC supporters have a strong interest in enhanced digital platforms, with 75% expressing demand for an official club app, 52% for stadium Wi-Fi, 39% for a reimagined Celtic TV platform, 37% for digital tickets, and 27% for a club membership program. When it comes to Celtic TV, fans prioritize on-demand streaming (66%) and behind-the-scenes content (49%), and they hope for improvements in price and quality. The club’s official social media (74%) and website (62%) are the primary news sources for fans. Furthermore, almost half of all respondents (40,440) are aware of the Fan’s Forum, and of those who have attended, 67% rated their experience as “good” or “excellent”.

5. Retail & Venue

The retail experience is a positive one for most fans, with 90% of respondents shopping in-store and 80% shopping online. The Superstore is the most popular in-store destination, attracting 33% of shoppers. Both in-store and online experiences are highly rated. In-store, customer service and appearance both received 91% approval, while online, product quality was rated at 86% and variety at 84%. On non-matchdays, 77% of fans visit Celtic Park, primarily for stadium tours (57%) and the Superstore (41%), with the tours being highly praised. When it comes to strategic investment, fans’ priorities are signing better players, stadium development, and the youth academy.

6. Foundation & Values

In the survey, supporters identified “Family,” “Inclusion,” and “Charity” as the most significant club values. The awareness of the Celtic FC Foundation is exceptionally high, at 95%. Of those aware, 74% have donated. The charitable giving of supporters extends beyond Celtic-related causes, with 34% of fans donating to both Celtic and non-Celtic charities.

You can read the CELTIC FC FAN SURVEY 2024/25 HERE.

Celtic in the Eighties by David Potter, signed copies by Danny McGrain available from celticstarbooks.com

Don’t miss the chance to purchase the late, great Celtic historian David Potter’s final book. All remaining copies have been signed by the legendary Celtic captain Danny McGrain PLUS you’ll also receive a FREE copy of David Potter’s Willie Fernie biography – Putting on the Style, and you’ll only be charged for postage on one book. Order from Celtic Star Books HERE.

Celtic in the Eighties and Willie Fernie – Putting on the Style both by David Potter. Photo The Celtic Star

Danny McGrain signing copies of Celtic in the Eighties by David Potter. Photo: Celtic Star Books