River Plate to sell alcoholic beer at Monumental in pilot scheme | OneFootball

Club Atlético River Plate is preparing to implement a measure that could transform the spectator experience in local football. Starting Saturday, February 7, in the match against Tigre, the Monumental Stadium would enable the sale of alcoholic beer, marking a paradigm shift in sports events in Argentina, where such beverages are usually restricted.

This initiative would be carried out under a strict "hospitality" or controlled environment format, similar to that used in international music festivals. According to projections, sales would be limited to those over 18 years old and would be concentrated in specific sections of the San Martín and Belgrano stands (middle, lower, and inferior levels). One of the key rules would be the prohibition of bringing the beverage into the stands, requiring its exclusive consumption within the designated service areas.

As part of this pilot plan, a controlled consumption scheme per person is expected to ensure safety and order during the event. This innovation is part of the club's ambitious modernization project, which includes everything from the renovation of the facade and screens to future changes in the venue's name. The results of this test will be crucial in determining whether the service is maintained permanently in the upcoming commitments of the Millonario.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.