Sales of Newcastle United shirts surge in Singapore ahead of Arsenal match | OneFootball

The sales of Newcastle United shirts in Singapore have seen a significant jump ahead of Sunday’s match against Arsenal.

Channel News Asia say that with Arsenal set to play both AC Milan and Newcastle United, shirt sales of all three clubs have surged.

As well as those NUFC fans travelling from elsewhere, they report that United have 2,000+ fans who live in Singapore.

They have featured (see below) Terence Ong, who has an ever growing collection of 85 Newcastle United shirts.

This will be a special moment for our fans based in Singapore, many of who will no doubt be seeing Newcastle United play in the flesh for the first time.

Channel News Asia report – 23 July 2025:

‘Jersey sales of Arsenal, Newcastle United and AC Milan in Singapore have jumped by more than 20 per cent as football fever hits town.

Local fans told CNA that they are excited to welcome the teams, with many hoping to catch a glimpse of their favourite players and even score autographs during their visit.

These European clubs are in Singapore this week for two pre-season friendly matches at the National Stadium.

Arsenal will take on Italian giant AC Milan on Wednesday (Jul 23), before taking Premier League rivals Newcastle on Sunday.

“Every time there’s a pre-season (tour here), we do see an uptick in business,” said Mr Ami Chopra, sales director of football at Weston Corp.

“When those jerseys launch, you do see a slight, significant increase. Come closer to the date, people (feel like because their) team’s playing, they need to wear something,” he added.

“So usually (because of) impulse buys, (we) will have quite a big spike in sales.”

The store will also run pop-up booths offering exclusive gear on match days, with extra staff on hand to meet the expected rise in demand.

For Newcastle fan Terence Ong, buying jerseys is a ritual.

He has amassed 85 Magpies shirts in his collection since the 1990s, including the Carabao Cup winners’ print this year to celebrate the club’s first domestic trophy in more than 70 years.

The local fan club NUFC-SG has also produced a special tee to mark Newcastle’s visit.

“I think the club is realising now that there is an untapped market in Asia,” said Mr Ong, who is a committee member of the fan club.

“I like to think that it shows a trend that they want to engage the Asian fans a lot more,” he added. “And for us, getting our fellow official supporters clubs down from the other parts of Asia itself represents more than just strengthening our bonds, it also gives all of us a chance to show Newcastle United the power or the strength of the Asian fan base here.”

For him and Singapore’s 2,000-strong Toon army, football is also about bringing people together.