São Paulo extend sponsorship deal with Elgin, check out the details | OneFootball

On the morning of this Tuesday, São Paulo finalized the renewal of the sponsorship contract with Elgin until the end of 2026. The values of the agreement between the parties were not disclosed.

Elgin continues to display its brand on the center of São Paulo's jersey, above the emblem of the São Paulo team. Besides the uniform, the company maintains activities at Morumbi — including an exclusive box for clients, guests, and influencers.

Positive Partnership

The sponsorship of Elgin at São Paulo has been beneficial for both parties. In a spontaneous recall survey conducted by Ilumeo, 46% of the fans mentioned the air conditioning brand as the most recognized logo on the Tricolor Paulista uniform.

“Elgin's partnership with São Paulo reinforces our values as a national brand, as we believe in Brazil's full potential as a protagonist on the world stage, whether in sports or business, always investing in innovation. We are very happy to be part of another chapter in the history of the Brazilian team with more international achievements in history,” comments Anderson Bruno, Elgin's Vice President of Sales.

“We are very pleased to announce this renewal with such an important and strategic partner for São Paulo. The relationship between Tricolor and Elgin goes far beyond sponsorship. It is a true collaboration between two great brands,” emphasizes Eduardo Toni, São Paulo's Executive Marketing Director.

On the Field

On the field, São Paulo aims to end the season on a high note, aiming for qualification for next year's Copa Libertadores.

Currently, the team led by Hernán Crespo is in eighth place in the Brazilian Championship, with 44 points — four behind Botafogo, in sixth place and the first team in the Libertadores qualification zone. São Paulo returns to the field this Wednesday, at 9:30 PM (Brasília time), when it hosts Flamengo, at Morumbi, for the 32nd round of the Brasileirão.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.