São Paulo opens tender to replace Morumbi ticket operator | OneFootball

São Paulo has launched a competitive bidding process in the market to determine which company will be responsible for the club’s ticket management and sales starting in 2027.

According to what AVANTE MEU TRICOLOR has learned, Ticketmaster has emerged as the leading candidate to take over the operation. The company is controlled by Live Nation Entertainment, a global entertainment conglomerate that already partners with the club in coordinating the large-scale shows held at Morumbi Stadium.

Initial internal projections pointed to a contract renewal with Total Acesso, the current service provider. However, the board opted to open the process to the market.

According to consulted sources, at least three major companies are participating in the bidding process, although the formal outcome has not yet been approved.

Financial projections and structure of the deal

The platform transition has gained importance behind the scenes due to the significant financial volume involved. Sources cited by the report indicate that the figures in the negotiation could reach R$ 280 million, an amount that would be directed toward balancing the club’s accounts planned for the 2026 fiscal year.

Although the overall amount has not been officially confirmed, AMT has learned that the business model under discussion includes an advance on future ticketing revenue and funds tied to the lease of a corporate box at the stadium.

It is still unclear whether the reported amount corresponds to the face value of the concession contract, structural investments, cash flow advances, or a hybrid combination of commercial counterparts. Industry sources, however, confirm that this is one of the club’s biggest recent commercial operations.

Official position from the board

Asked to comment on the stage of the talks, an influential manager from São Paulo’s top leadership denied that any deal has been finalized with Ticketmaster or any other bidder.

“What is underway is a bidding process with companies in the sector to define the best proposal and model. There is nothing finalized with them or with anyone else,” the executive said.

The executive stressed that the current agreement with Total Acesso expires at the end of this year and that the competitive process is intended to plan and structure a safe operational transition.

The board reinforced that the final financial terms, deadlines, and commercial conditions will only be established after the formal conclusion of the bidding process.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.