See details of the deal between Palmeiras and Leapmotor | OneFootball

Leapmotor, a Chinese electric vehicle company, has advanced negotiations to sponsor Palmeiras following the departure of Fictor, as reported by NOSSO PALESTRA last Saturday (14).

Agreement Details

NP has learned that the company is finalizing the last details with Verdão to have its brand featured on the back of the men's, women's, and youth football team shirts, and will pay around R$ 20 million per season for a two-year contract.

Initially, the agreement does not include the main space on the youth team uniforms, which will be negotiated independently by Palmeiras, unlike what happened with Fictor.

Palmeiras’ Visibility and Rival Competition

Leapmotor, which recently entered the Brazilian market, is betting on the great visibility provided by Verdão due to recent achievements in all categories to boost demand and sales of its vehicles in the country.

Furthermore, with BYD entering football by sponsoring Corinthians and expressing interest in the naming rights for Morumbi, Leapmotor sees it as necessary to enter this market to compete and secure its place in this rapidly growing sector in Brazil.

Presence in Football

Recently, the company entered South American football by sponsoring Universidad Católica of Chile, just months after starting operations in the country, and now aims to repeat this with Verdão.

About Leapmotor

Founded in 2015, Leapmotor is a technology-based intelligent electrified vehicle company. The founder, Mr. Zhu Jiangming, is an electrical engineer with over 30 years of technical experience. Leapmotor is headquartered in Hangzhou, Zhejiang Province, China, and its business scope includes intelligent design of electrified vehicles, research and development, manufacturing, intelligent driving, electric motor control, battery system development, as well as vehicle network solutions based on cloud computing.

In Brazil, the company was officially launched in November 2025 and is a member of Stellantis, an automotive group that includes brands such as Fiat, Jeep, Ram, Citroën, and Peugeot.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.