💸Serie A sponsor revenue: Sassuolo top Napoli, Como just €1m 😱 | OneFootball

Which Serie A clubs earn the most from their main sponsors? That’s the question we asked, answered by an analysis published by Calcio e Finanza.

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The top three are Juventus, Milan, and Inter: in what order? And where does Napoli rank? You won’t believe it: behind Sassuolo! But there’s a catch.

🤑 Who earns the most from main sponsors in Serie A?

Inter and Juventus remain among the best-paid clubs in Serie A thanks to shirt sponsors: the Nerazzurri take in around €30 million from Betsson, a figure in line with what Milan will reach in the 2025/26 season, while the Bianconeri receive between €28 and €30 million in total from Jeep and Visit Detroit. With the new deal signed with Emirates, the Rossoneri will see their revenues grow to a base of €35 million annually starting from 2026/27.

According to financial statements and estimates by the Gazzetta dello Sport, it should be noted that several clubs — such as Juventus, Fiorentina, Sassuolo, Bologna, and Cremonese — benefit from sponsorships by “related parties.” Representative cases: Mediacom, owned by president Commisso for Fiorentina; Mapei, linked to the Squinzi family for Sassuolo; Saputo Inc., the Canadian dairy company of owner Joey Saputo for Bologna; and Iltainox, founded by Giovanni Arvedi, owner of Cremonese.

Napoli, the reigning champions of Italy, lag behind on the sponsorship front: just €9 million from MSC, a figure far below the northern giants and even Sassuolo, although we explained the reason above: a paradigmatic example of how “in-house” contracts can guarantee stability even for smaller clubs.

At the bottom of the revenue table is Como, bringing in just €1 million thanks to agreements with Uber, a modest figure but consistent with the Larian club’s gradual growth strategy.

📊 Serie A, main sponsor revenue rankings

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.

📸 Marco Luzzani - 2025 AC Milan