Sunderland launch three-tier membership for 2026/27 with ticket ballots and enhanced content | OneFootball

Sunderland have launched a three-tier membership for 2026/27, promising ticket ballots and expanded content around their first European campaign in over 50 years. Prices run from £20 to £48, and the scheme was shaped in consultation with supporter groups.

The club said in a statement that memberships go on sale at 10am on Tuesday 14 July, with a new app due later in the summer to carry the enhanced content. Fans who sign up before 8pm on Thursday will receive £10 off the pre-season streaming package.

Season Ticket Plus, aimed at existing season-card holders and priced at £20, grants full access to club content and member offers. It also includes entry to an away-ticket ballot for domestic and European matches, drawn from 10% of each away allocation with a game-by-game opt in. The existing points system continues separately and is unaffected.

The Black Cats Adult tier costs £48 and includes access to the home ticket ballot across all competitions, a place on the season-card waiting list, club content and member rewards.

The Black Cats Academy membership is for children, priced at £30 for the first child and £20 thereafter, and mirrors the adult benefits. It also provides access to the mascot ballot for ages six to 12.

Source: Sunderland Echo