Sunderland unveil three-tier fan membership for 2026/27 with ticket ballots and new content | OneFootball

Sunderland have launched a three-tier membership for the 2026/27 season, with added benefits including ticket ballots and expanded content around their first European campaign in over 50 years, the club said.

Prices range from £20 to £48. The first tier, aimed at existing season-ticket holders, costs £20 and gives full access to club content and extra offers. It also provides entry to an away-ticket ballot for domestic and European fixtures, drawn from 10% of each away allocation with a game-by-game opt in.

The club's points scheme will continue to run separately and is unaffected by membership. The Black Cats Adult tier is £48, with access to the season-card waiting list and a ballot for home games across all competitions, plus all content and member rewards.

The Black Cats Academy membership is for children, priced at £30 for the first child and £20 thereafter. It includes access to a mascot ballot along with the Adult tier's other perks.

Sales open at 10am on Tuesday 14 July after consultation with supporter groups. A new club app is due later in the summer to support the enhanced content.

Supporters who sign up before 8pm on Thursday will receive £10 off the club's pre-season streaming package.

Source: Sunderland Echo