Sunderland unveil three-tier membership for 2026/27 with ballots and new content | OneFootball

Sunderland have launched a three-tier membership for 2026/27, promising ticket ballots and enhanced content around their first European campaign in over 50 years. The club said the scheme would deliver benefits across ticketing and media for supporters.

Prices run from £20 to £48. A £20 option aimed at season-ticket holders grants full access to club content, extra member offers and access to in-store events, plus a ballot for away games at home and abroad. That ballot will draw from 10% of away allocations, with a game-by-game opt-in, and the Black Cats point scheme remains separate.

The £48 Black Cats Adult tier includes the season card waiting list and a home match ballot across all competitions, along with content access, member offers, in-store events and member rewards. The Black Cats Academy membership is £30 for the first child and £20 thereafter, matching the adult benefits and adding mascot ballot access for ages six to 12.

Memberships go on sale from 10am on Tuesday 14 July. Fans who sign up before 8pm on Thursday will receive £10 off the club’s pre-season streaming package.

The programme was shaped with supporter groups, and a new club app is set to launch later this summer to support the expanded content.

Source: Sunderland Echo