Up to €39 million – new premium partner for BVB | OneFootball

Borussia Dortmund is expanding its circle of premium partners. Although the official confirmation is still pending, several media outlets consistently report that BVB has reached a new, very lucrative agreement with the supermarket chain "Rewe," which has previously been active as a sponsor on a smaller scale.

After the "WAZ" and the "Ruhr Nachrichten" initially reported on the deal, "Bild" now provides details about the cooperation between Borussia and the Cologne-based company, which has also been active for years as the main sponsor of 1. FC Köln in the football and Bundesliga environment.

Rewe with Extension Clause

According to the reports, BVB and Rewe have agreed on a new five-year partnership, in which the supermarket chain's logo will adorn the training clothing in the first year. After the first year, Rewe has the option, via first right of access, to continue being present on BVB clothing.

If Rewe, which apparently prevailed over a direct competitor from the food industry not least because of the existing partnership and received the contract from BVB, takes this option, a total of 39 million euros will flow into Dortmund's coffers over the next five years.

The basic agreement is endowed with a total of nine million euros, approximately 1.8 million euros per year. For the partnership concerning the training clothing, BVB will receive six million euros in the first year. Should Rewe decide to continue this commitment, the same conditions would apply in the following four years.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.