Valencia’s teased ‘big’ reveal turns into low-key shirt launch | OneFootball

Valencia teased that something 'big' would land on Friday 24 July with Puma, sparking guesses about a special second kit reveal or a larger stunt.

Instead, fans woke to the 2026/27 home shirt displayed around the Camp de Mestalla, with images quickly circulating online. The club said in a statement that Luis Rioja and Pauleta Sancho visited two giant Home 26-27 shirts by Mestalla and at the City of Arts and Sciences, a three-day street marketing activation with Puma, Havas International and CA Sport.

Each installation is a 6 x 5 metre structure topped by a replica roughly 4.25 x 3.6 metres, supported by an internal frame to keep a realistic silhouette and volume.

The modest opening move left some supporters underwhelmed after the build-up created earlier in the week. The activity forms part of the 2026/27 launch campaign.

Valencia and Puma are still to roll out the rest of Friday’s plan, and there appear to be further displays planned in other parts of the city. The commercial activation targets sales of the 26/27 shirts, which have drawn strong early interest. The pink shirt has also been seen around the city.

Source: Superdeporte