Vasco sign top executive to lead SAF business, find out who it is! | OneFootball

Vasco da Gama continues its internal restructuring process and has finalized the arrival of João Vitor Assunção for the position of Business Director of Vasco SAF, according to journalist Lucas Pedrosa. The executive will be responsible for leading all commercial and marketing fronts of the club.

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Photo: Reproduction.

Professional Background

Graduated in Production Engineering with an emphasis in Economic Engineering from UFRJ, João Vitor built a solid career in the business market. He worked for seven years at the Reserva group, where he was directly involved in the sale of the company to Arezzo&Co. Later, he co-founded Simples Reserva, a basics brand, taking on the leadership as CEO and managing operations across multiple channels: wholesale, e-commerce, own stores, and franchises.

With the merger of Arezzo&Co and Grupo Soma in 2024, which gave rise to Azzas 2154, the largest fashion group in Latin America, João took on the role of Multibrand Commercial Director at Oficina, further strengthening his experience in management and strategy.

Connection with Vasco

More than just an executive, João Vitor is also a declared Vasco fan. A frequent presence in the stands, he comes from a predominantly Vasco-supporting family and is a Club Owner Member.

Roles and Challenges

In his new role, João Vitor will be a central figure in generating revenue for Vasco. Among his main responsibilities are:

The expectation is that his experience in the corporate market will help boost the Vasco brand, ensuring greater financial sustainability and expanding growth possibilities both on and off the field.

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Photo: Matheus Lima/Vasco da Gama.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.