📺 Visa denied for the World Cup? In Argentina, TVs for fans | OneFootball

The 2026 World Cup is just around the corner, but not every road leads to the United States. In Argentina, a clever and controversial advertising campaign has set social media ablaze by becoming a reflection of the frustration felt by thousands of fans who will not be able to make the trip.

Newsan, through its well-known TV brand Noblex, launched an unprecedented promotion. The company promised to give away TV screens to the first 100 people who could prove, with documents in hand, that their U.S. visa had been denied in the past six months.

The response from Albiceleste supporters was immediate. Dozens of fans frustrated by the consular process showed up at the company’s offices in Buenos Aires. After presenting proof of their rejection, they returned home with a brand-new television under their arm.

The "American dream" knows nothing about football

This marketing strategy has gone viral for putting a face to a real problem. The United States will host most of the World Cup, and its strict immigration controls have become the main rival to beat for South American supporters.

Thanks to this initiative, at least a hundred Argentinians will be able to drown their sorrows over the shattered "American dream" by watching Messi and the national team in the highest definition. A perfect snapshot of how football and social reality intersect in unexpected ways.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.

📸 Todd Kirkland - 2026 Getty Images