What AI thinks West Ham's new official crest could look like in 2028/29 | OneFootball

It has produced a range of designs, incorporating historic and modern ideas.

West Ham are set for more significant changes after the announcement that they will change the club's crest in 2028.

The Hammers made an official statement outlining how the changes will occur, and that supporters will be at the heart of any decision.

When the Irons moved from the Boleyn Ground to the London Stadium 10 years ago, they ditched the Boleyn Castle, made the hammers a prominent feature and added the word London at the bottom of the badge.

The news has been well received by supporters online, and now they will be anticipating what the next crest could look like in two years' time.

Here, FLW has asked the popular AI chat tool ChatGPT to generate some fresh ideas, and it has produced several designs with explanations to back them up.

AI generates fresh West Ham crest designs

Action Images

Changing club crests is often a controversial decision, especially if it involves ditching a design that has been in place for a considerable time with deep meaning attached to it.

Given that the Irons have not had their current badge for that long, any changes should not cause such a stir as long as they get the details spot on.

The current crest is definitely simple and shiny, and some will see this as an opportunity to give the new design some historical meaning.

Below, ChatGPT has generated some interesting takes with different crest shapes, images and specific features, although the lack of hammers in one would surely not go down too well.

Interestingly, the AI tool has decided to implement the Boleyn Castle in several of the designs, which many supporters will love, although the word London has remained in all the images.

ChatGPT

What other changes could happen at West Ham?

ChatGPT

While supporters will have to wait another two years for a new badge, it is expected that much will change between now and then.

The biggest of those potential changes involves the Hammers' ownership, with Kretinsky holding a greater share, while Amanda Staveley is reportedly considering a takeover bid.

Staveley orchestrated the takeovers of Manchester City and Newcastle United and recently spoke of targeting a club that is underperforming while failing to deny any interest in the East London outfit.

Elsewhere, there has been news that Kretinsky is considering removing the London Stadium running track (AI image above) to move supporters closer to the action, and although that would go down well with fans, it would not be an easy process and could take years.

Of course, the ultimate goal is to return to the Premier League, and although Nuno Espírito Santo's side will be heavily fancied, they face a tough task of topping the likes of Wolves and Burnley.

After years of poor recruitment and managerial appointments, changes are needed at the London Stadium, and the club appear to acknowledge that after the latest news.