Coluna do Fla
·20 de agosto de 2025
Bap boldly compares Flamengo to Real Madrid, insists: "It's not arrogance"

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Yahoo sportsColuna do Fla
·20 de agosto de 2025
Betano is the newest master sponsor of Flamengo. At the official presentation of Mengão regarding the partnership, which took place on the morning of this Wednesday (20th), president Luiz Eduardo Baptista (Bap) made bold comparisons about the future of the Rubro-Negro in relation to the current state of Real Madrid (ESP).
— You have to have a lot of admiration for Real Madrid. In a world of SAFs, Real is not an SAF, it’s a club like Flamengo. It doesn’t have an owner, just as Flamengo doesn’t. And we have to recognize that it is the most successful club in the history of world football. Who else could we look up to? We want to be the Real Madrid of the Americas, he declared, before concluding:
— It’s not arrogance, it’s an implicit compliment to what Real has managed to build. They live in a different commercial and financial reality, but Flamengo is taking its steps in Brazil, in the region where we are. And things change in the world. Who knows where we’ll be in 10 years? Dreaming big or small costs the same, so let’s aim for the moon, because if we miss, we’ll be among the stars (laughs), Bap concluded.
It’s important to note that Bap has been projecting Flamengo’s future by comparing it to Real Madrid for some time now. At the moment, the Spanish team serves as a ‘mirror’ for the Rubro-Negro president, given the brand’s worldwide success and, moreover, for being the most victorious club in football.
The partnership between Flamengo and Betano began this Wednesday (20th), with a contract valid until December 2028. The company will pay the club R$ 268.5 million per season, with the possibility of bonuses throughout the partnership. Finally, the brand’s name will be displayed in the center of the Sacred Mantle starting August 31, in the match between Mengão and Grêmio, for the Brasileirão.
Before that, however, Flamengo will take the field to face Internacional, in the second leg of the round of 16 of the Libertadores. The match takes place this Wednesday (20th), at 9:30 pm (Brasília time), at Estádio Beira-Rio, in Porto Alegre. As usual, Coluna do Fla TV will show all the details of the clash on YouTube.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.