Barcelona officials meet with Spotify executives in Newcastle to further renewal talks | OneFootball

FC Barcelona and Spotify have enjoyed a fruitful partnership which began back in the summer of 2022.

The Blaugrana joined forces with the music streaming giants, who became the main sponsors for both the men’s and women’s first-team shirts.

This season marks the fourth and final year of the current sponsorship deal, as it expires at the end of the ongoing season.

But, as reported previously, Spotify have already informed Barcelona of their intention to extend the sponsorship agreement and initial talks have already been held.

Informal meeting in Newcastle

Now, according to SPORT, Barcelona and Spotify officials met in Newcastle this week to discuss the future of their partnership.

The Catalans’ club president, Joan Laporta, led the Barça delegation, while Marc Hazan (Spotify’s global marketing chief) attended alongside intermediary Darren Dein.

The meeting was spotted in the directors’ box at St James’ Park, where Barça played Newcastle United in the UEFA Champions League.

Terms of the deal

Barcelona and Spotify are working on a renewal. (Photo by David Ramos/Getty Images)

The current agreement fetches Barcelona a sum of €57.5 million annually for the match shirt, plus another €5 million for training wear.

That secondary contract for the training shirt expired on June 30, though the logo remains visible while details are ironed out.

The contract signed in 2022 has an option that allows for a renewal at €65 million per year for the shirt front starting in 2026/27.

Training kit rights could add €10 million for the front, €5 million for the back, or €15 million if both spaces are covered.

The meeting in Newcastle this week was informal but constructive, reaffirming the good relationship between both parties.

For Barça, renewal provides financial stability and long-term planning. For Spotify, the partnership ensures global exposure and a high-profile platform for campaigns.