Betano hails Flamengo sponsorship, rivals fume over social media trend | OneFootball

Betano made a post on X, formerly Twitter, celebrating the “biggest sponsorship in Brazil”

Anyone using the social network X (Twitter) may have noticed the latest trend: help with setting a cover photo on your profile. Betano, the main sponsor of Flamengo, joined in, praised the partnership with Mengão, and annoyed the rivals.

In a post made this Tuesday (16th), Betano first asked: “Does anyone know how to put this entire photo as a cover?”. The image in question is vertical, but the available space is horizontal. However, the betting company highlights its own name on the Flamengo jersey.

Later, Betano states: “It was hard work, but we did it”. When users click on the betting company's page on X, the message is: “The biggest sponsorship in Brazil”, with several Flamengo shields in the background. The message irritated fans of rival teams using the platform.

WHAT WERE THE REACTIONS ON SOCIAL MEDIA?

A Vasco fan was outraged by Betano's declaration of 'love' for Flamengo: “Deleting my account”. Meanwhile, a Grêmio fan had a similar reaction: “Trash, Betano. You'll never see my money again”. Another rival wrote: “If it's Flamengo, just take a blank image and write CBF+ GLOBO+ PUBLIC MONEY. I think it fits perfectly”.

WHAT IS THE NEW TREND ON X?

On X, only horizontal photos are allowed for cover photos. However, on social media, users are joking about how to fit the image on the cover. As a result, memes are generated, and several major pages have joined the trend.

Flamengo, for example, joked about fitting a photo of Zico on the cover. When you click on the profile, a goat appears, due to the English slang GOAT (an acronym for Greatest Of All Time) and the word “goat” which sound the same.

Meanwhile, Coluna do Fla placed two goats, after asking for help to fit Arrascaeta and Bruno Henrique on the same cover. Haven't checked it out yet? Then follow Coluna do Fla on X (Twitter). We already have over 1.1 million followers. There, we bring all the news about Flamengo.

WHAT IS THE BIGGEST SPONSORSHIP IN BRAZIL?

To feature on the main spot of the Flamengo jersey, Betano pays R$ 268.5 million, the biggest sponsorship in Brazil. The agreement is valid until the end of 2028, and therefore, the Rubro-Negro will receive R$ 895 million by the end of the contract. However, there are variables in the contract that could increase these numbers to nearly R$ 1 billion.

With Betano on the Sacred Mantle, Flamengo takes the field this Thursday (18th), starting at 9:30 PM (Brasília time), against Estudiantes (ARG). The first leg of the quarterfinals of the Libertadores will be at Maracanã, with the return match in La Plata.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.