Boca board gets green light for Hard Rock Café deal | OneFootball

With 129 votes in favor and 59 against, the ruling party of Boca Juniors managed to approve in the Assembly of Representatives a strategic agreement with the international chain Hard Rock Café to establish a new gastronomic space at La Bombonera.

The agreement includes the concession of 900 square meters, located where the stadium's café currently operates, and establishes a ten-year contract with the possibility of extending it for another decade. According to the contract, the club will receive seven percent of the total sales generated by the restaurant, including both gastronomy and merchandising.

The Assembly of Representatives. Photo: Gerónimo Marino/La Número 12.

The company projects to sell around 100,000 meals per year, which could translate into estimated revenues of 350 million pesos annually for the Xeneize just from the gastronomic area. This figure represents a substantial improvement compared to the previous concession, as it is estimated that the new agreement will generate ten times more income in dollars.

Hard Rock Café has ambitious expectations: to make its venue at La Bombonera one of the three most visited and profitable locations in the world, alongside those in London and New York. To achieve this, it will make an initial investment of two million dollars, allocated to infrastructure, decoration, furniture, and restaurant equipment. Meanwhile, Boca will be responsible for the necessary structural works to deliver the space in operational conditions, in line with the stadium's remodeling plans.

This is how the Hard Rock at La Bombonera will be.

Additionally, the agreement includes exclusive benefits for the club's members, who will enjoy special advantages within the restaurant. This alliance not only represents an improvement in the stadium's infrastructure but also a commitment to positioning Boca Juniors as an international reference in gastronomic and entertainment experiences.

Furthermore, the agreement stipulates that there will be two bars in the food court and preferential use of a corporate box on match days, used by both the club and the brand. The chain will also have a space at Brandsen and Del Valle Iberlucea for product sales.

In addition to the agreement with Hard Rock, Boca approved the balance

In the Assembly, the annual balance was also approved, showing a surplus of more than 30 million dollars. The economic result was celebrated by the management as a reflection of an orderly and efficient administration, in a challenging context for Argentine football.

One of the most notable data from the financial report was the decrease in the relative weight of membership fees in the club's total income. While in the previous fiscal year they represented 27%, this year they dropped to 24%, evidencing a diversification of funding sources.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.