Brazil Senate debates betting ad ban, clubs could be exempt | OneFootball

The Brazilian Senate took a decisive step in regulating the gaming sector following the approval of a bill in the Science Commission that seeks to prohibit advertising, sponsorship, and promotion of sports betting and online games. The initiative, driven by Senator Damares Alves, establishes severe restrictions that cover traditional media such as television as well as social media platforms, with financial penalties that could reach 10 million reais (approximately 1.9 million dollars).

However, the regulation might face key modifications in its next step through the Constitution, Justice, and Citizenship Commission (CCJ). During the debate, Senator Efraim Filho raised the need to exclude sports clubs from the advertising ban, arguing that these sponsorships are vital for the financial support of various activities, especially Olympic disciplines. In response to this request, it was agreed to unify similar projects to evaluate an exception that would allow sports entities to maintain these revenues.

Meanwhile, the Brazilian Institute of Responsible Gaming (IBJR) expressed its concern over the advancement of these restrictions. According to the organization, limiting the legal communication of authorized operators could be counterproductive, as advertising serves as a filter for users to identify safe platforms. The IBJR warns that an excess of prohibitions would only strengthen the clandestine market and weaken the responsible gaming and financial education campaigns that regulated companies are obliged to promote.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.