Brentford partners with tech provider SmartFrame | OneFootball

Brentford has signed a partnership with SmartFrame Technologies, a leading UK-based image streaming platform.

SmartFrame’s technology allows Brentford to widely distribute and share its official photography taken on matchdays and at other official events with publishers through a digital image library.

The club will retain all associated rights to the images and SmartFrame’s technology will also create new opportunities for advertising and commercialising the images.

A London-based company, SmartFrame Technologies was founded in 2015 and brings together sports brands and content owners with publishers, advertisers and online audiences.

Fran Jones, commercial director at Brentford, said: “At Brentford, a forward-thinking approach and innovation is a part of our DNA. We’re pleased to be partnering with SmartFrame who align so well with us on these values.

"Our partnership will give us access to their advanced technology for documenting and sharing our moments both on and off the field.

“We look forward to collaborating with SmartFrame and transforming the way we present and licence the club’s imagery going forward.”

James Prosser, global sports director at SmartFrame Technologies, added: “It gives me great pleasure to welcome Brentford to the SmartFrame family.

"We have already built a strong rapport with the club’s commercial team over the past few months, and their positivity and openness have made it clear that we share many common values.

"As more high-profile organisations join us, we move closer to our goal of revolutionising online image publishing and commercialisation.”