Brentford unveils special-edition shirt in collaboration with band Hard-Fi | OneFootball

Brentford has launched a special-edition shirt with Hard-Fi to mark the 20th anniversary of the release of the band’s Stars of CCTV album.

Hard-Fi's lead singer Richard Archer grew up in west London in Staines and is a lifelong Bees fan.

A season ticket holder, Archer has supported the club’s journey into the Premier League. He also performed at the club’s Farewell Griffin Park event, before Brentford moved into Gtech Community Stadium.

The shirt is a unique crossover between music and football, celebrating Brentford and Hard-Fi's west London roots and is available at the Hive Superstore now and from 9am Monday 1 December online.

Made by official kit partner Joma, the shirt pays homage to the artwork of Hard-Fi's Stars of CCTV album first launched in 2005.

As well as the Brentford crest, which is seen in minimalist monochrome style, it features a bold yellow CCTV-inspired album camera graphic on the chest. The black shirt has a distinct sharp yellow detailing and a V-neck collar. It delivers both comfort and style.

Steve Watts, Brentford’s marketing services director, said: “As a club, we’re proud of our roots and the journey we’ve been on from Griffin Park to the Gtech. This collaboration brings together two important parts of west London’s identity - football and music.

“Hard-Fi and Brentford are entwined in each other’s history and have been authentic supporters of each other for the last two decades, so it feels fitting to bring the two together to celebrate the 20th anniversary of the iconic Stars of CCTV album with this limited-edition shirt.” 

Richard Archer, Hard-Fi's lead singer, said: “Of all the amazing things that have happened to us since the release of Stars of CCTV this has to be right up there. We’re so grateful to Brentford for making this happen.

"It’s such a buzz seeing the finished shirt and seeing it worn by the players, we feel so proud to work with a club that means so much to us. This is a perfect way to mark the 20th anniversary of Stars and to look forward to our new fourth album.”

A west London connection

Hard-Fi gained musical success in the 2000s and are most known for their Stars of CCTV album which gave them hits such as Hard to Beat and Living for the Weekend.

Both released in 2005, Hard to Beat later became the walkout music for Brentford before the club's promotion to the Premier League.

The music video for Living for the Weekend was filmed in Brentford on Great West Road on the roof of an office building where the club’s previous stadium Griffin Park can be seen in the distance.

Purchase your shirt

Fans can get their hands on a shirt now in the Bees Superstore or order online at 9am on Monday 1 December.

The shirt is available in adult sizes (small to 4XL) and priced at £55.