BVB unveil new shirt: bold colour choice surprises fans | OneFootball

While Borussia Dortmund is on a PR tour in Japan, BVB has unveiled its new third kit for the 2026/27 season. The striking color choice is likely to give fans plenty to talk about.

As part of its trip to Japan, Borussia Dortmund officially unveiled the new third kit for the 2026/27 season. The eye-catching jersey was presented in Tokyo during the World Street Series, a small-sided tournament featuring hundreds of children, in which numerous BVB first-team players took part and signed autographs.

The color choice in particular is sure to spark discussion. The new shirt comes in a bold shade of purple, complemented by neon yellow accents on the V-neck collar, sleeve cuffs, and Puma logos. Subtle vertical stripes add extra structure to the design. Vodafone remains the main sponsor on the chest, while Polestar appears once again on the sleeve.

The club describes the new jersey as a bold step. It is said to be “made for fans who are ready to go beyond the classic color combinations.” At the same time, Borussia Dortmund emphasizes that while the design “deliberately breaks with fans’ visual expectations,” “the connection to the club’s DNA remains intact.”

BVB releases second kit for the 2026/27 season

However, the unveiling was no longer much of a surprise. Images of the kit had been circulating online for weeks, and a fake had already appeared at a friendly in Oberhausen. With the official presentation, there is now final clarity about the design.

Photo: BVB

With the purple third kit, the second regular shirt for the new season has now already been released. Borussia Dortmund had already worn the yellow home kit for the first time toward the end of last season. The away kit is also considered virtually known after the portal Footy Headlines had already leaked the design: it is expected to be predominantly black and feature a subtle tonal lightning pattern.

Yellow logos and a light-colored collar provide the main contrasts. As things stand, the only thing still missing is the cup kit for the DFB-Pokal and Champions League. According to current information from Ruhr Nachrichten, however, no additional special-edition kit is planned.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.