CBF seals World Cup partnership with Yapoli, new content platform | OneFootball

The Brazilian Football Confederation (CBF) has completed the first operational phase of the CBF Media Center, a digital asset management (DAM) platform developed with sportstech company Yapoli. The tool served as the official content distribution channel for the Brazilian National Team during the FIFA World Cup 2026™, held in Canada, Mexico, and the United States.

The project is a CBF initiative to professionalize the way the organization organizes, protects, and monetizes its archive of images and videos.

"We faced the challenge of centralizing, structuring, and protecting the history of Brazilian football. Digital is no longer an alternative channel — it has become the core of our strategy," says Fábio Seixas, CBF’s Communications Director.

In practice, the platform makes it possible to track the use of every image and video produced by CBF’s official team of photographers and videomakers, preserving credits and copyright for athletes, imaging professionals, and sponsors as the material circulates globally. Access is available in Portuguese, English, Spanish, Mandarin, French, German, and Italian.

Vinicius Jr. celebrates his goal against ScotlandCredits: Rafael Ribeiro/CBF

Unprecedented volume of accredited media

The 2026 World Cup brought together 48 national teams, 104 matches, and around 50,000 accredited media professionals — a record for a World Cup. The International Broadcast Center (IBC) alone, in Dallas, welcomed an average of 3,400 professionals per day.

In addition to the traditional press contingent, there was a growing number of content creators mobilized by brands and broadcasters to cover behind-the-scenes action and produce entertainment material. As one of the tournament’s most sought-after teams, Brazil accounted for a significant share of this demand, and CBF points to the Media Center as the channel that made it possible to serve this audience without losing control over the distributed material.

The platform’s numbers (May 31 to July 19)

During the period covering the National Team’s preparation, including the friendly against Croatia, through the end of the tournament, the CBF Media Center recorded:

*368,374 pageviews

*20,743 unique visitors

*2,405 professionals accredited on the platform

*25,053 high-resolution media downloads

*2,536 searches performed

Rayan celebrates the Brazilian National Team’s qualification for the World Cup round of 16Credits: Rafael Ribeiro/CBF

Next steps: from repository to content hub

With operations tested during the World Cup, CBF and Yapoli plan to expand the platform’s use through the FIFA Women’s World Cup 2027™. Among the priorities:

*Extend the Media Center to all CBF categories and formats, including football, futsal, and beach soccer, men’s and women’s

*Bring partner production companies, agencies, and suppliers together on a single distribution platform

*Expand the digitized historical archive, with a focus on rights traceability

CBF’s stated goal is to turn the Media Center into a kind of "Getty Images with Wikipedia" for Brazilian football — a commercially traceable image bank that is also a historical reference for the National Team.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.