Closer to Mengão: how Flamengo Fan Tokens give fans a say

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Coluna do Fla

·06 de novembro de 2025

Closer to Mengão: how Flamengo Fan Tokens give fans a say

Let's get straight to the point: fan tokens exist to bring the Nation closer to the club — it's that simple. At Flamengo, the goal is to turn daily passion into concrete participation: voting on decisions related to the red-and-black culture, competing for official rewards, and experiencing game day in your own way, whether at Maracanã or from home.

Want to see it in practice? Start with the Flamengo Fan Tokens. With them, you can participate in votes, compete for prizes, and follow campaigns designed for those who live and breathe Mengão every day. Below, we explain the essentials: what it is, how to use it, and what benefits to expect — without technical jargon and with a total focus on the fan.

Vídeos OneFootball

What are fan tokens (without technical jargon)

Think of it as an official digital pass that lives on your phone. It's not a club share and doesn't promise financial returns. It's access to interactions that matter: themed votes, raffles, behind-the-scenes content, and activations that recognize those who participate. The more the community uses it, the more it makes sense for Flamengo's day-to-day.

How it works day-to-day

The flow is simple: create an account on the official channels, activate security, and log into the app. Inside, the Voting, Rewards, and Events tabs organize everything. When a vote opens, choose your option. When a rewards window appears, sign up and hope to be selected. It's all guided step by step — if you already use a banking app, you'll navigate with ease.

Important: campaigns are time-limited. Enable notifications so you don't miss voting or registration deadlines.

What the Nation gains in practice

Active voice: game day themes — warm-up playlist, thematic messages, stadium visuals, and red-and-black social actions.
Real rewards: autographed shirts, guided tours, behind-the-scenes experiences, and access to special areas.
Digital recognition: badges, levels, and exclusive content for frequent participants.
Enhanced game routine: flash polls, predictions, man of the match voting, and second-screen content.
Engaged community: meet those who cheer for Mengão like you, in online and in-person actions.

In practice, everything happens in cycles. During classic matches or decisions, more activations are common — it's worth staying alert.

7-day plan to start without error

Day 1 — Create your account, activate 2FA, and adjust notifications (only what matters).

Days 2–3 — Open the Voting tab. If there's an active poll, participate to understand the flow.

Days 4–5 — Explore Rewards. Read the rules and sign up for what fits your routine.

Days 6–7 — Follow the app alerts; if there's a game, expect quick challenges and extra red-and-black content.

Where your vote appears — clear examples

The most frequent themes value Flamengo's identity: warm-up track, symbolic messages, visuals around the field, and community initiatives. It's about imprinting the Nation's signature on matchday, without interfering in lineup or field decisions.

Game day: the difference you feel

Small details change the atmosphere. When the stadium playlist reflects the fans, when a banner celebrates the club's history, or when a fan steps onto the field after a raffle, the connection becomes even stronger. Those watching from home also feel the difference with behind-the-scenes content and live interactions.

Rewards: digital and in-person

Digital rewards recognize continuous participation (levels, badges, exclusive content). In-person rewards involve prizes with limited stock: signed shirts, tours, stadium experiences, and, on special occasions, meetings with idols.

As they are limited offers, registration windows tend to be short. Active notifications make all the difference to not miss opportunities.

Tips for those far from Maracanã (or outside Rio)

Not every reward requires presence at the stadium. Votes and digital content work from anywhere. If you plan to travel to see Mengão, monitor campaigns with in-person benefits on your visit dates.

Best practices: security and smart use

Strong password + two-factor authentication (2FA). Protect your phone with PIN/biometrics.
Use only the app's official flows. Avoid random links or third-party forms.
Periodically review notifications. Keep what matters and silence the rest.
Treat the token as an experience pass — not as a short-term bet.

Common misconceptions (and direct answers)

“Does it make you a club member?” — No. Fan token does not grant dividends or administrative voting rights.
“Do you need to know about crypto?” — No. The app is guided and simple. Curiosity and willingness to participate are enough.
“Is it just about price?” — No. The value lies in the actions and experiences you unlock, not in market fluctuations.
“I live outside Rio. Is it worth it?” — Yes. There are many digital activations. When it's in-person, the app informs you of everything correctly.

What to watch for in the coming months (signs it's working)

Clear cadence: voting windows and drops at a predictable pace.
Growing participation: more active fans with each activation, not just in decisions.
Coverage: schedules that reach those who work/study and those who go to the stadium.
Retention: do first-time voters return in the next windows?

Frequently Asked Questions (FAQ)

Do I need to be at the stadium to participate?

No. Votes and digital content work from anywhere. When the reward is in-person, the app informs rules and schedules.

What can I really influence?

Items related to game culture and red-and-black identity: warm-up track, messages, and visual activations, as well as community initiatives.

How do I increase my chances of rewards?

Enable notifications, follow the campaign calendar, and participate during peak activity periods.

What if I've never used a fan token?

No problem. The app guides every step from registration to participation. If you use a banking app, you'll handle it easily.

Summary: participation that turns into experience

The Flamengo Fan Tokens exist to turn passion into action: voting, competing, and participating. With simple app use and attention to campaign windows, you can make game day more your own and get even closer to Mengão. Treat the token as a bridge: the more the Nation crosses it, the stronger the connection with the club becomes.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.