Flamengo and Adidas strike unique partnership, fans set to enjoy new perks | OneFootball

According to Flamengo’s marketing director, the partnership offers new ways to experience the Most Beloved up close

In an innovative collaboration, Adidas and Flamengo have unveiled an exciting new feature for Adiclub, the brand’s global loyalty program. Now, active users of the platform can convert accumulated points into months of membership in the club’s “Nação Sem Fronteiras” supporter program.

This marks the first time Adidas has aligned a loyalty program to offer specific benefits to a football club. The partnership also highlights the strength and reach of Flamengo beyond the four lines of the pitch.

“With Adidas, we’re taking this relationship to a new level, combining the passion of the rubro-negros with concrete benefits and exclusive experiences. Adiclub now becomes a gateway to strengthen the connection between the supporter and the Nação, expanding access and offering new ways to experience the Most Beloved,” said Roberto Trinas, marketing director of Flamengo.

How does the partnership with Adidas work?

When purchasing Adidas products, consumers accumulate points in their own profiles. The new feature, however, is the possibility to use these points to obtain plans in the Flamengo supporter program.

700 points: one month of membership in the “Nação Sem Fronteiras” plan; 1,800 points: three months of membership, with a 300-point discount compared to the total value.

What is Nação Sem Fronteiras?

The “Nação Sem Fronteiras” membership plan offers advantages such as priority in purchasing tickets for matches outside Rio de Janeiro, cashback on club items, and other exclusive activations. Benefits within Adiclub include early access to launches and invitations to restricted events.

Thus, Flamengo’s “Nação” program is close to reaching 100,000 active members, surpassing the current 95,000 members. This number represents a growth of approximately 30% since January, when the club had around 70,000 members.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.