Coluna do Fla
·18 de agosto de 2025
Flamengo outpaces rivals, reaches historic milestone with new main sponsor

In partnership with
Yahoo sportsColuna do Fla
·18 de agosto de 2025
Flamengo announced on Monday (18) that Betano will be the club's new master sponsor. In the agreement, the sports betting company will pay over R$ 250 million per season to Mengão. With this amount and adding the other values that companies pay to have their name on the Sacred Mantle, the Red and Black have the most expensive uniform in Brazilian football.
SEE RANKING: Betano (master) R$ 268 million Adidas (supplier): R$ 70 million BRB (sleeve): R$ 25 million Shopee (sleeve): R$ 12 million Hapvida (back): R$ 25.8 million Assist card (back stripe): R$ 10.8 million ABC da Construção: 5.5 million Texaco (number): R$ 4.2 million Zé Delivery (socks): R$ 4.2 million
Total: R$ 423.2 million
Yes! After the contract break with Pixbet, Flamengo received several proposals from companies to be the new master sponsor. Thus, Betano was chosen by the club, which made the announcement on Monday (18). However, before the bond takes effect, the Red and Black need the approval of the Deliberative Council, which will give the final verdict in a meeting on Tuesday (19).
It is worth noting that before officially announcing the Betano partnership, Flamengo played on Wednesday (13) with a message of thanks to PixBet on the central part of the shirt. This Sunday (17), the Sacred Mantle had the name 'FlamengoTV'. The new brand will only come into effect from September 1st.
While Betano arrives, the Flamengo squad is focused on the next commitment of the season. This Wednesday (20), the Red and Black will face Internacional, in the return of the round of 16 of the Libertadores Cup.
The ball rolls at 21:30 (Brasília time), at the Beira-Rio Stadium, in Porto Alegre. Thus, Coluna do Fla TV, as usual, shows all the details that will happen in the game, on YouTube. Finally, Rede Globo (open channel), ESPN (closed) and Disney+ (streaming) will broadcast the match.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.