Friedkin working on Roma’s new main sponsor | OneFootball

Roma is looking to the future not only on the pitch, but also off it. With the transfer window now closed and the league on hold for international duty, the club’s attention is focused on commercial development and the search for new revenue.

Among the most significant issues is the choice of the main sponsor, which has been absent from the Giallorossi jerseys for far too long.

According to Il Messaggero, president Dan Friedkin is in Nice for a series of meetings aimed at untangling the issue.

The owners’ goal is to ensure a stable financial flow commensurate with the club’s sporting and growth ambitions.

In recent months, several potential candidates have been circulating, from tech giants like Google to beverage companies like Red Bull, but no definitive agreement has been reached.

The Giallorossi president’s visit to France therefore seems to be a clear signal: Roma intends to accelerate negotiations that can bring concrete benefits both financially and for its image.