GaloTV H2bet unveils new multimedia studio at Arena MRV

In partnership with

Clube Atlético Mineiro

·02 de junho de 2026

GaloTV H2bet unveils new multimedia studio at Arena MRV

Atlético and Galotv H2bet are inaugurating the Club’s new multimedia studio this Wednesday (03) at Arena MRV. The space was designed to be a content production hub, expanding and diversifying the output of Atlético’s official channel, which is currently approaching the 1 million subscribers mark.

Built in partnership with H2bet, Atlético’s master sponsor and holder of Galotv’s naming rights, the new space is modern, high-tech, and features four different sets for recordings, live broadcasts, interviews, and photo shoots.

Vídeos OneFootball

During the inauguration, Atlético’s Communications Director, Domênico Bhering, highlighted the impact the new structure will have on content production aimed at the Massa Atleticana.

“We’ll be able to offer all of you materials and content of very high quality. I’m sure Atlético fans will be very happy with what they’ll see and with what will be produced here in this studio. Congratulations to everyone involved. I’m sure this is just the beginning of everything that’s still to come.”

For João Viegas, Galotv H2bet’s coordinator, the space represents another milestone in the channel’s journey, a pioneer among Brazilian clubs and now close to completing 20 years of existence.

“It’s a source of pride to have this space, created to bring the fans even closer to Galotv H2bet and Arena MRV. We’ll provide viewers with much greater integration into Atlético’s day-to-day life, especially during home matches.”

According to Viegas, the new structure is integrated with the TV master control room, which was also recently inaugurated, expanding Galotv’s operational capacity for large-scale broadcasts and productions.

“It’s a state-of-the-art structure. These spaces reaffirm the growth of Galotv H2bet and the channel’s position as a benchmark in content production for other clubs and media creators,” he said.

Black-and-White DNA

The choice of the studio’s visual elements was no accident. With a concept and design created by architects Pedro Campos, Fernanda Nicoli, and Deborah Fonseca, the space brings together references to the main symbols in Atlético’s history.

An Atlético supporter and a member of the team responsible for the project, Fernanda Nicoli emphasized the satisfaction of turning her passion for the club into an environment that represents Galo’s identity.

“It was a challenge and, at the same time, a real pleasure to work for the team we love. We’re extremely pleased with the result of this project.”

Originally from Abaeté, in the countryside of Minas Gerais, the professionals described the work as challenging because of the responsibility of translating Atlético’s essence into a contemporary architectural proposal.

Deborah Fonseca, the project’s technical lead, recalled the excitement from the moment she was invited to take part in the creation process to the final delivery of the studio.

“When the invitation came, it was something impactful, an opportunity we didn’t expect. As we got to know the space, understood what would be developed here, we became more and more excited. The creative process was very special. Today, arriving here and seeing everything executed faithfully to the project, the feeling is indescribable. It’s incredibly rewarding to be part of this.”

Pedro Campos, meanwhile, highlighted the innovative nature of the proposal developed for Galotv H2bet.

“The studio proposal was to bring something truly modern to this environment. We used elements that aren’t common in other podcasts and created a distinctive space, in line with the size of Galotv and Atlético.”

The official inauguration of the new space will take place in a special episode of Galocast, which will bring together the duo Guilherme and Marques once again. Together, the former strikers scored 272 goals for Atlético between the late 1990s and the early 2000s. Now the club’s technical director, Guilherme Alves returned to Galo more than two decades after his spell as a player.

The episode already has a date and time set:

Wednesday (6/3), at 8 p.m., live, directly from the Galotv H2bet Studio.

Galotv H2bet

On the air since 2006, Galotv H2bet was a pioneer in this segment among Brazilian football clubs. With more than 18,000 videos published, the channel recently reached the milestone of 900,000 subscribers.

A benchmark in content production, it stood out last year in the ranking of subscribers and views among all official YouTube channels of clubs in the 2025 Brasileirão Série A. According to a survey conducted by ge.globo, Galotv H2bet had the second-highest ratio between total views (240 million) and number of subscribers (836,000), behind only Santos TV.

The channel is responsible for producing Atlético-related informational, institutional, and entertainment content, bringing behind-the-scenes coverage of daily life at Cidade do Galo, interviews, special content with players, and live broadcasts.

Follow Galo on social media: @atletico